What a treat I
had last weekend. I arranged to visit my daughter at York University and on
arriving found the weekend coincided with York’s weeklong Festival of food. I spent a
whole day tasting and talking to people who really care about food. There was a
great atmosphere, crowds of happy people, producers and retailers coming
together in beautiful sunshine to celebrate the true meaning of artisan food
and drink. There were demonstrations, tastings and live theatre cooking.
Three things
struck me. One, when you bring people together like this, new opportunities
arise. Farmers get new customers. Families have fun together in a great
environment that promotes healthy eating and sustainability and people learn
new ways to grow and produce food. Food has an amazing power to bring people
together. Point two, chilies
are, (excuse the pun), hot! I have never seen so much chili on so many stalls
used in so many ways! There were the usual suspects, from hot chili sauce that
measured 1,000,000 on the Scoville scale (a spice 'Richter' scale) through to the
more unexpected chilli honey and chilli cordial. Both of which I tried- well,
it would have been rude not to. Finally and most important of all how
refreshing and invigorating it is to meet people who are passionate and
knowledgeable about what they grow and produce. Passion in food is an overly used
term, but it did apply to many of the artisans I spoke to. I found out so many interesting things from the
stallholders. Because of the wettest
spring for years it has been a terribly bad year for bees and consequently
honey harvests are down by 50%.
Many of the producers told me they
wanted to stay small so that they could maintain the quality of their produce;
they really were people who cared about the provenance and quality of their
food. We live in a time where a few multinationals produce the majority of what
we eat, illustrated by this infographic in the Huffington Post http://www.huffingtonpost.com/2012/04/27/consumer-brands-owned-ten-companies-graphic_n_1458812.html. I want to eat food that has been produced by people who care and take
responsibility for the products they make and sell. We need to support these
independent producers because if we don’t, they will cease to exist and we’ll
all be worse off.
If you are
looking for a fun, informative and unique way to spend a weekend I can
recommend nothing better than a trip to a food festival. Take note; Food
Festivals have really taken off over recent years, you may want to be choosey
to make sure you pick a festival that truly celebrates the indigenous food of
the region as opposed to a commercial spin-off.
A list of food
festivals in the UK can be found on The Guardian’s website http://www.guardian.co.uk/lifeandstyle/interactive/2011/may/20/food-festival-guide-2011
Let me know if
you recommend any food festivals - if we have enough replies we will list them
on our website.
Lin Dickens
Marketing
Director
No comments:
Post a Comment